Icona Pop Share New Single and Music Video “Fall In Love”
Swedish electronic duo Icona Pop has released a vibrant summer anthem, “Fall In Love,” complete with an official music video directed by Kassandra Powell.
“Fall In Love” lyrically delves into the whirlwind sensations of falling deeply in love, offering a fresh pop vibe. This release is one of several tracks set to feature on their forthcoming sophomore studio album, CLUB ROMANTECH, which is eagerly awaited on September 1st, 2023, through Ultra Records, Iconic Sound Recordings, and TEN Music Group.
Discussing the essence of “Fall In Love,” the duo explains, “It’s about that moment when you fall so hard for someone it’s almost like hitting a wall; you get all dizzy and almost lose touch with the ground and can’t focus on anything else. The track is kind of an experiment for us to play around with our poppier side.”
Watch Icona Pop’s “Fall In Love” music video below
“Fall In Love” joins the ranks of previously launched tracks from the anticipated album, such as “Desire,” a partnership with DJ/producer Joel Corry and Rain Radio, and “Where Do We Go From Here,” which garnered acclaim from major outlets like Rolling Stone, V Magazine, Billboard, and NYLON. The album also encompasses other chartbusters like “Shit We Do For Love,” “Faster,” “I Want You,” “You’re Free,” “Off Of My Mind,” “SPA,” and “Feels In My Body.”
Reflecting on the essence of CLUB ROMANTECH, Caroline of Icona Pop remarks, “As Icona Pop, we can release a pop tune or a super hard dance song, and that’s who we are. When we started to write this album, we didn’t have any rules. We just had a vision we wanted to share with our fans. We’re inviting them into our world.” Her counterpart, Aino, adds that the emotional journey of creating the album manifests through its danceable yet touching tunes. “We love disguising our heartbreaks and sadness in uplifting songs you can dance to. It was a very emotional process, and it’s all in the music.”
The infectious “Fall In Love” is available on all streaming platforms today, while CLUB ROMANTECH is set for a September 1st release. For more information on Icona Pop, or to pre-order their album, visit their website here.