Vic Mensa And Thundercat Unite For “Strawberry Louis Vuitton”
“Strawberry Louis Vuitton”, which features bassist Thundercat and R&B songwriter Maeta, arrives with a music video directed by Danielle DeGrasse-Alston (Diggy, Terrell Hines). In the video, Mensa skydives in a custom recreation of a Virgil Abloh suit, while playing guitar, and serenades a female companion who awaits his arrival on the ground.
“I made “Strawberry Louis Vuitton” while watching one of Virgil’s last LV films; the one with Saul Williams,” explains the Chicago rapper via a statement. “When I heard the sample it just spoke to me, so I chopped it, made the beat, and wrote the song on the spot. It was really a freestyle. I always imagined Thundercat doing the bridge… we recorded it when he was on tour and I was doing my art show in Chicago. When Virgil passed away I kind of felt like he had given this song to me; the gift that keeps on giving, in a way.”
Watch Vic Mensa’s “Strawberry Louis Vuitton” video below
Taking to Instagram to discuss the difficulties of creating the music video, Mensa stated, “okay i wanna talk about limitations being the mother of invention. i get so tired of being in the industry and people always telling you “you need 50k to even think about shooting a video” like yo, what happened to our creativity? we started making shit that impacted the world with NO money, just ideas inspiration and grind! it can be so easy to come into success and budgets and now just toss the responsibility of developing the creative to the label, or have directors submit treatments etc. but it just don’t hit the same! there’s something different about caring so much that you are carrying the camera, leading the styling, editing the videos, doings the stunts, working on the production… that’s how it was when me & danielle were doing videos from innanetape; im back on that shit. strictly hands on creative vision !!”
“Strawberry Louis Vuitton” marks the first release from what many may suspect as a track from his sophomore album, which is expected to be released in 2023.
You can find out more about Vic Mensa and any upcoming tour dates by visiting his website here.