Debby Friday Announces Debut, ‘GOOD LUCK’

DEBBY FRIDAY will release ‘GOOD LUCK’, her full-length, debut, album on March 24th 2023 through Sub Pop Records.

‘GOOD LUCK’, which features ‘SO HARD TO TELL’, ‘I GOT IT’, ‘SAFE’, and the title track, was co-produced and mixed by Debby Friday and Graham Walsh (METZ, Holy Fuck) at Candle Recording Studio in Toronto, and mastered by Heba Kadry (Girlpool, serpentwithfeet) in New York.

Talking about her single ‘SO HARD TO TELL’, Friday offers this, “I have a lower register and speak with vocal fry so I don’t know what came over me when I made this track. I have never in my life sung like this before and I had no idea I could even make these kinds of sounds with my voice. There’s no pitch effects on ‘SO HARD TO TELL’, it’s all me”.

The video, co-directed by Kevan Funk (Charlotte Day Wilson) and DEBBY FRIDAY, sees FRIDAY in prismatic view. Roaming through rocky hillsides, psychedelic forests, ancient stone temples and more, FRIDAY is luminescent and multitudinous – the many versions of herself synthesizing into the shape of a burgeoning star.


‘SO HARD TO TELL’ by DEBBY FRIDAY, from the upcoming album ‘GOOD LUCK’ out March 24th on Sub Pop Records.


Additionally, DEBBY FRIDAY is heading out on an international headlining tour dates and festival appearances in support of ‘GOOD LUCK’, which begins January 21st and, currently, runs through to May 6th, 2023. Additional live performances for 2023 to be announced soon.

Sat. Jan. 21 – Montreal, QC – La Sala Rossa w/ Pelada
Fri. Feb. 17 – Toronto, ON – Boiler Room
Wed. Mar. 15 – Austin, TX – SXSW
Thu. Mar. 16 – Austin, TX – SXSW
Fri. Mar. 17 – Austin, TX – SXSW
Sat. Mar. 18 – Austin, TX – SXSW
Fri. Mar. 24 – Montreal, QC – Phi Centre
Sat. Mar. 25 – Toronto, ON – Garrison
Wed. Apr. 12 – Portland, OR – Mississippi Studios
Thu. Apr. 13 – Seattle, WA – Barboza
Fri. Apr. 14 – Los Angeles – Zebulon
Sat. Apr. 15 – Vancouver, BC – Cobalt
Wed. Apr. 19 – Brooklyn, NY – Babys Alright
Thu. Apr. 20 – Chicago, IL – Empty Bottle
Wed. May 03 – London, UK – Corsica Studios w/ Grove

You can grab tickets to see DEBBY FRIDAY’s upcoming tour or pre-order ‘GOOD LUCK’ from here.

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